- Leads
- 28
- Booked consultations
- 4
- Scheduled surgeries
- 4
The four booked consultations led to four scheduled surgeries. Those scheduled procedures represented approximately $30,000 in estimated procedure revenue.
- Estimated ROAS
- 46.2x
- Estimated procedure revenue
- ~$30,000
- Ad spend
- ~$650
- Cost per lead
- $23.21
Based on estimated revenue from scheduled procedures, not completed procedures or collected revenue. Calculations use approximately $650 in ad spend. ROAS includes ad spend only, excluding agency fees and other costs.
Results reflect one campaign and are not typical or guaranteed.
The campaign context
In August 2026, Lead Lab ran a patient-acquisition campaign in Northern New Jersey focused on insurance-based breast reductions. The results reported here cover a period of fewer than three weeks.
The procedure and insurance context matter. These results should not be treated as a forecast for a different procedure, market, or practice.
The campaign strategy
The campaign used surgeon- and staff-led vertical video to educate prospective patients about symptom relief and the medical-necessity pathway without promising insurance coverage or approval. The scripts used in the campaign addressed common reasons people self-disqualify, explained what happens after an inquiry, and gave the practice a clear role in insurance and clinical decisions.
Multiple hooks and a mix of polished and native formats let the campaign test specific questions instead of repeating one generic message. Prospecting creative built awareness around symptoms and misconceptions. Later messages handled common questions about age, weight, future plans, recovery, and the consultation process.
How the message stayed responsible
- Third-person wording avoided implying knowledge of a viewer’s health.
- Insurance was described as possible when criteria are met, never promised.
- No patient imagery, before-and-after creative, or body framing was required.
- The practice retained responsibility for insurance verification and clinical suitability.
What the campaign produced
The campaign generated 28 leads from approximately $650 in ad spend, an estimated $23.21 per lead. Four consultations were booked. Those four consultations led to four scheduled surgeries.
Estimated return on ad spend (ROAS) is calculated as $30,000 in estimated procedure revenue divided by approximately $650 in ad spend: 46.2x, rounded to one decimal place. This measures estimated procedure value relative to ad spend, not profit or collected revenue.
The figures are reported by Lead Lab. This summary does not claim that the surgeries were completed, that revenue was collected, or that every prospective patient qualified for insurance coverage.
How to read these results
The four scheduled surgeries came from the four booked consultations. That is the result reported for this campaign, not an expected conversion rate for future campaigns.
This small sample does not establish how the campaign would perform over a longer period or in another practice.
Discuss the fit for your practice
Your procedure priorities and consultation process will shape a different plan. We can discuss your current acquisition process and the outcomes you want to understand more clearly.