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Predictable patient acquisition for plastic surgeons.

We build and manage procedure-specific Meta campaigns that turn surgeon expertise into patient trust, consultation opportunities, and measurable practice growth.

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Acquisition systemFrom expertise to consultation.
  1. StrategyChoose the procedures, market, and patient questions.
  2. CreativeTurn surgeon expertise into useful, trust-building ads.
  3. Meta advertisingLaunch, manage, and improve procedure-specific campaigns.
  4. Response and reportingConnect the inquiry to follow-up and visible outcomes.

Everything needed to turn attention into qualified consultations.

Meta advertising is the engine. Strategy, surgeon-led creative, conversion pages, follow-up, and reporting make it work as a connected system.

Campaign strategy and surgeon-led creative

We choose the procedures, market, patient questions, and creative angles before media spend begins. Scripts turn your expertise into clear, useful reasons to take the next step.

  • Procedure and market strategy
  • Short- and long-form video scripts
  • Creative direction and ongoing refresh
Surgeon-led creativeExpertise becomes the campaign.
  1. 01
    ListenStart with real patient questions and objections.
  2. 02
    ScriptShape concise answers in the surgeon’s own voice.
  3. 03
    ProduceBuild short- and long-form creative for testing.
Meta campaign systemOne priority procedure. One clear path.
  1. Priority procedureMarket, patient profile, and offer
  2. Meta campaignFacebook and Instagram
  3. Consultation pageOne relevant next step

Meta campaigns built around specific procedures

We build, launch, and manage Facebook and Instagram campaigns around the procedures your practice wants to grow, not interchangeable lead ads.

  • Audience and campaign architecture
  • Weekly performance and budget decisions
  • Landing pages and conversion tracking
Explore the Meta ads service

Follow-up and visibility after the form

CRM setup, automated follow-up, inquiry routing, and reporting help your team act on new interest and see what happens after a lead arrives.

  • CRM setup and automated follow-up
  • Lead alerts and direct team communication
  • Reporting tied to status updates from your practice
After the inquiryThe campaign does not stop at submit.
  1. Inquiry routedThe practice receives the request promptly.
  2. Follow-up beginsAutomated confirmation and outreach start.
  3. Status becomes visiblePractice updates connect outcomes to campaigns.

Optional lead-response service

The lead comes in. We make the call.

Choose our optional SDR service and an assigned sales development representative, meaning a dedicated lead-response specialist, will contact new inquiries and book consultation opportunities into your available calendar.

  • Calls within two minutes during coverage hours
  • Phone, text, and email follow-up
  • Consultations booked into your available calendar
  • A consistently assigned representative who learns your practice

Your practice retains clinical assessment, insurance decisions, and final patient acceptance. Dedicated means a consistent assigned representative, not exclusive full-time staffing.

New inquiryFacial surgery consultationJust now
Under 2 minduring coverage hours
Lead response
Call, text, email
CalendarConsultation booked
Case study 01Northern New Jersey · August 2026

Breast reduction campaign

Four scheduled surgeries in fewer than three weeks.
Campaign leads28
Booked consultations4
Scheduled surgeries4
Ad spend
~$650
Cost per lead
$23.21
Estimated procedure revenue
~$30,000
Estimated ROAS
46.2x

Campaign strategy

Surgeon- and staff-led video explained symptom relief and the medical-necessity pathway without promising coverage or approval. Multiple hooks addressed why patients self-disqualify and what happens after an inquiry.

Read the campaign notes

Results reflect one campaign and are not typical or guaranteed. Revenue is estimated from scheduled procedures, not completed procedures or collected revenue. ROAS uses ad spend only.

Case study 02Venice, Florida · One month

Facial surgery campaign

Twelve booked consultations. Two completed surgeries.

Campaign strategy

Short- and long-form surgeon videos addressed anatomy, natural-looking outcomes, surgical restraint, recovery, timing, and how to choose a surgeon. Local Venice and Sarasota context made the invitation specific without making it aggressive.

Read the campaign notes
Campaign leads30
Booked consultations12
Completed surgeries2
Collected revenue>$20kFrom two completed surgeries
ROAS~20xOn under $1,000 in ad spend

Under $1,000 in Meta ad spend. Results reflect one campaign and are not typical or guaranteed. Completed procedures and collected revenue are practice-reported and not independently audited. Ad spend excludes agency fees and other costs.

Beyond the lead.

Generating an inquiry is only the beginning. Lead Lab connects the decisions before the click with the response and reporting after it.

  1. CampaignProcedure strategy and surgeon-led creative
  2. ConversionLanding page and inquiry routing
  3. ResponseAutomation or optional direct lead response
  4. LearningStatus visibility guides the next campaign decision

Pressure-test your patient-acquisition system.

Use your own numbers and operating process to find out what the campaign is producing and where the path to consultation needs attention.

Meta Ads ROI CalculatorFollow every dollar beyond the lead.

Calculate cost per consultation, procedure acquisition cost, and return on ad spend using your practice’s own figures.

Run your numbers
Meta Ads ScorecardFind the weakest part of the system.

Answer ten focused questions across strategy, creative, lead response, and measurement.

Start the scorecard

Month to month. Clear accountability.

We guarantee consultation requests within the first 30 days or we work free until we do.

No long-term contracts. The guarantee applies to consultation requests, not booked appointments, surgeries, or revenue. Terms are discussed before work begins.

Questions before we speak.

What does Lead Lab handle?

Procedure strategy, creative direction, Meta advertising, landing pages, CRM setup, automated follow-up, tracking, and reporting. Optional direct lead response can also be added.

What does the optional lead-response service include?

An assigned lead-response representative calls new inquiries within two minutes during coverage hours, follows up by phone, text, and email, and can book consultation opportunities into your available calendar.

Does Lead Lab determine clinical suitability?

No. Your practice controls clinical assessment, insurance decisions, patient acceptance, and surgical recommendations.

How is performance measured?

We review spend and leads alongside consultation and procedure status when your practice supplies those updates.

Build a more accountable path from ad spend to consultation.

Bring your priority procedures, market, and current campaign numbers. We will show you where Lead Lab can help.

Book a strategy call